About

You should? 

Now, we trust that making an "About Us" page doesn't appear like an overwhelming assignment - rather, we trust you're prepared to have some good times with it. With a decent story to tell, innovative duplicate, lowliness, and absorbable visuals, you're en route to an eye-getting client encounter. 

Surprisingly better? You're winding up some portion of the special case - and emerging from an ocean of "About Us" pages. What makes you unique? We're anxious to take in more ... about you.

10 of the Best About Us Page Examples 

1. Yellow Leaf Hammocks 

Why the "About Us" Page Rocks: It discloses to us a story. 

When you have an incredible tale about how your item or administration was worked to change lives, share it. The "About Us" page is an incredible place for it to live, as well. Great stories refine your image, giving setting and significance to your item. Furthermore, great stories are sticky - which implies individuals will probably associate with them and pass them on. 

Yellow Leaf Hammocks educates clients regarding its item by depicting how the lofts enable craftsman weavers and their families. The organization separates diverse bits of the story into areas that consolidate words and effortlessly edible illustrations, painting a photo rather than enormous pieces of content. They're clear concerning why they're unique: "Not a Charity," the page peruses. And after that: "This is the reason for a brighter future, based on a hand up, not a present." 

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Each organization has a story to tell, so break out your narrating aptitudes from that arbitrary English class you took years back and set them to take a shot at your "About Us" page. Utilizing enlightening and emotive duplicate and flawless illustrations, an "About Us" page with a story works harder for your business than a non-exclusive one. 

2. Eight Hour Day 

Why the "About Us" Page Rocks: It's human. 

Individuals tend to believe that "About Us" pages need to sound formal to pick up validity and trust. In any case, the vast majority think that its less demanding to put stock in genuine individuals, as opposed to a portrayal that sounds like it originated from a machine. Attempting to sound excessively proficient on your "About Us" page brings about firm, "safe" duplicate and plan - the ideal method to ensure your organization mixes in with the majority. 

Rather, Eight Hour Day grandstands the general population behind the organization and refines its image. Presenting the organizers by name and including the photographs of them on the "About Us" page drives home the point that Nathan and Katie are - as they so adroitly put it - "two people with an energy for innovativeness - imagination makes us upbeat." 

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When you're outlining your "About Us" page, keep away from industry language and supplant it with a true voice - yours - to portray your item or administration. Certainly, it should be cleaned and free of blunders, yet it should constantly stable benevolent and genuine. 

3. Apptopia 

Why the "About Us" Page Rocks: It skirts the business prattle. 

We know - no industry language. On the off chance that you think it makes you sound super keen on your "About Us" page, reconsider. Individuals need and acknowledge straight discuss what your business does. All things considered, if individuals can't make sense of what you do, in what manner will they know they require your item or administration? 

In this way, skirt the business language - that is the thing that Apptopia does on its "About Us" page. The startup's basic however cleaned dialect viably conveys the organization's putting forth while as yet permitting the Average Joe to comprehend it. 

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The lesson of the story - once more: Try to dispose of language on your "About Us" page at whatever point conceivable. Utilize short and punchy sentences to clarify complex items and thoughts in a way that isn't disparaging, but instead, is sympathetic. 

4. Moz 

Why the "About Us" Page Rocks: It's special and outwardly fascinating. 

Rather than following the great "About Us" content and composing a couple of passages about the organization's central goal and roots, have a go at something else - there are a lot of approaches to make it all the more outwardly convincing. 

Take Moz, for instance. A great deal has occurred since it was established in 2004 - the organization shared those points of reference utilizing a course of events, utilizing a fun and clean outline that joins clear headers, succinct blurbs, and little illustrations to separate the content. We cherish how unassumingly they introduce the course of events, as well, with a thank you to their group: "We owe an immense because of our group for going along with us on this magnificent excursion, and we trust that you'll keep on being a piece of our story." 

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Visual substance keeps on being on the ascent - individuals like it for various reasons, including its straightforwardness to skim and retain. Consider the ways you can utilize more visual arrangements to emerge from the run of the mill "About Us" page style of section content. 

5. Developed Wit 

Why the "About Us" Page Rocks: It thinks outside the box. 

Indeed, this post is about, well, "About Us" pages. In any case, once in a while, you don't generally need to sit tight for clients to arrive at a specific end goal to create an impression. That is a piece of thinking outside the box to grandstand your organization's identity. 

That is precisely what Cultivated Wit - an innovative office and media organization - does, with both a restless name and an inconceivably fun story told through video and parallax looking over ... appropriate on its landing page. 

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The following is the real "About Us" page, which is a jewel once you arrive. Be that as it may, it's extraordinary to see an organization grasp its own particular image of characteristic all through the site. 

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Regardless of whether you have a committed "About Us" page, there are a lot of approaches to innovatively feature your organization's identity all through your whole site. Furthermore, better believe it, that is harder than filling a stock "About Us" layout - however, it can have a noteworthy result for your image. 

6. FortyOneTwenty 

Why the "About Us" Page Rocks: It gives clients a chance to do the talking. 

Who might you put stock in additional: An organization discussing how great it is, or a partner raving about the organization's work? I'd wagered that you incline toward the last - that associate will probably be fair-minded and give you a sensible comprehension of what the organization resembles. Counting client tributes on your "About Us" page can give prospects and leads a more sensible perspective of your organization. 

Albeit FortyOneTwenty's "About Us" page begins with a work of art yet very much outlined offer, the key piece of the page is the tribute area underneath the overlap. Counting that - with pictures, so clients can put countenances to names - and additionally a rundown of organizations that "put stock in" the organization, rapidly makes FortyOneTwenty more agreeable and dependable. 

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Individual tributes construct believability and trust, making the "About Us" page a decent home for them. On the off chance that you have a client who has only great things to say in regards to your organization, give them the mic and let them do the talking. 

7. Refinery29 

Why the "About Us" Page Rocks: It gives the workers a chance to do the talking. 

Here's another example where any territory of your site - not only the "About Us" page - is a chance to think outside the box. 

Numerous organizations include a "Vocations" area to their sites, where there may be a touch of data on the corporate culture. Be that as it may, Refinery29 - like a site after our own particular hearts - committed a whole page to that culture, and it's a profoundly captivating one at that. 

Like client tributes, worker tributes are an extraordinary method to grandstand a brand's esteem. We cherish that it opens with an unusual header - "Gathering Over Here" and "You Can Sit With Us" - and couples short bits of writings with pictures from the organization's (non)corporate life. It gives guests a look into life at Refinery29 in a fun, yet not exaggerated way. 

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8. Marie Catribs 

Why the "About Us" Page Rocks: It's sudden. 

There are a motivation behind why these cases are extraordinary - "About Us" pages aren't generally the most riveting parts of an organization's site. Actually, they regularly resemble a bit of hindsight. Be that as it may, regardless of whether you don't have a spending plan for delicious designs, video, or parallax looking, there are different approaches to make your "About Us" page sudden with the duplicate alone. 

Marie Catrib's is an eatery so you may think their "About Us" page would be your run of the mill "here's the way we began, this is what we have faith in, and here's our nourishment" story. Marie Catrib's "About Us" page does disclose to us that - however, it does as such in a whimsical way. Instantly, the client's eyes are attracted to a header that says, "It's alright to make a wreck, tests can prompt lovely things." Quite philosophical, for a place to eat. 

In any case, next comes the anecdote about the proprietor, which begins in a startling way - "It's difficult to envision, however at one time Marie was prohibited from the family kitchen." A line like that attracts the group of onlookers since we know it won't be run of the mill. 

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All in all, in what capacity will you utilize duplicate to truly attract perusers? It's stunning what impression you can make nearby guests just by inventively recounting your story with words alone. 

9. Bulldog Skincare 

Why the "About Us" Page Rocks: It's adorable and essential. 

What's the contrast between "normal" showcasing and adorable advertising? It's the contrast between making bland site pages that give extraordinary data, however in a direct, high contrast sort of way - as opposed to making pages that furnish awesome data and are implanted with shading, identity, and remain consistent with an organization's one of a kind brand voice. When you make adorable showcasing, you can begin a development of brand evangelists and promoters who will enable you to develop. 

Where does this fit into an organization's "About Us" page? The people at Bulldog, a men's skincare organization that was named for the informal "man's closest companion" - a puppy - could have written up a couple of passages about where the brand originated from and how they were one of the first in the space to rethink and wipe out generalizations around men's preparing. In any case, that content alone would have been somewhat, well, normal. 

Rather, the "About Us" page is concise, bright, and leads with the adorable mug of a delightful bulldog - fitting the name and the brand. Furthermore, it expresses the motivation behind the items - to help clients from turning into "a wrinkly old brute." 

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Play individually words - it's alright to have a great time and quip with your image, as it infuses identity and diversion into your "About Us" page. It primes guests for a story in a way that makes them quickly feel something. That is the manner by which you take notice